I have come to think that the real Mormon product (USP) is not absolute Truth, but absolute Certainty, one of our most basic needs and a HABIT acc to Anthony Robbins. That would explain the constant need for re-inforcement and that is why the LDS church will endure. Robbins also encourages magic thinking with incantations on the path to ABSOLUTE CERTAINTY - watch here !
The official Mormon selling points are . . .
- Absolute Truth
- Devine authority
- Exclusive salvation
- Eternal purpose
- Exaltation in the priesthood
The real selling points are . . .
- Absolute Certainty
- Identity
- Community
Dieter Uchtdorf has talked much about Truth. Here is the March 2014 sltrib article and transcript. However for informed Mormons the pursuit of Truth goes beyond generally supporting philosophy. Our
disillusionment requires us to redefine truth and spirituality and re-purpose our lives. A material world view produces involuntary atheists. NDE research has helped me in maintaining a spiritual anchor that cannot be subjected to scientific scrutiny. It remains sustainable for the honest truth seeker. See http://www.near-death.com . It is useful in this context to also take a look at how our brains process information. See Jill Bolte Taylor's Stroke of Insight.
“Although many of us may think of ourselves as thinking creatures that feel, biologically we are feeling creatures that think.” (Jill Bolte Taylor, My Stroke of Insight: A Brain Scientist's Personal Journey)